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LCA Campaign Wins Major Awards

Washington, D.C. (May 23, 2013) – Lung Cancer Alliance announced today that it was awarded a Bronze Effie Award in the Disease Awareness and Education category, and a Silver OBIE Award for their  “No One Deserves to Die” campaign. This first of its kind stigma busting campaign was designed to start a national conversation around ending the bias associated with lung cancer.

The Effie award was announced last night during the 45th annual North American Effie Awards Gala in New York. Lung Cancer Alliance was honored to be amongst other winners like AT&T, American Express, IBM, Nike and Johnson & Johnson. Since 1968, winning an Effie Award has become a global symbol of achievement for marketing ideas that work, and represent one of the highest honors in the advertising and marketing industry.

The OBIE award was announced on Tuesday night during the 71st annual OBIE Awards Gala in Los Angeles. The Outdoor Advertising Association of America OBIE Awards recognize creative excellence in out of home advertising and is the oldest awards program in the advertising industry.

"Receiving the Effie & OBIE Awards is an incredible honor for Lung Cancer Alliance and the agency responsible for the campaign, Laughlin Constable,” said Laurie Fenton Ambrose, Lung Cancer Alliance president & CEO. “These awards recognize the effectiveness a marketing campaign can have, when taking on a serious societal issue. I am proud of our efforts to break down the stigma barrier around lung cancer. Finally, a chorus of voices are saying what we have been for so long, ‘No One Deserves to Die’ from lung cancer.”

After months of planning, Lung Cancer Alliance and Laughlin Constable’s New York, Milwaukee and Chicago offices launched the "No One Deserves to Die" campaign in June 2012. The campaign ran for approximately one month in 31 markets throughout the United States and included guerilla and out of home marketing, social media, digital and public relations. It was also advertised on screen in movie theaters in various markets.

"We feel very fortunate to work with this extremely brave organization,” said Steve Laughlin, Laughlin Constable CEO. “Lung Cancer Alliance took on a societal stigma that no one else was bold enough to take on and these awards prove that they made an impact and a difference.”

The “No One Deserves to Die” campaign also received various other accolades: Best of Category – Advocacy/Non-profit Website, Best of Category – Integrated Campaigns, and Best of Category – Broadcast Commercial Video in the Horizon Interactive Awards; Best Advocacy Website in the Internet Advertising Competition; finalist in the Creative Media Awards; a merit award winner in The One Show; a social media finalist in The Webby Awards; and a finalist in the Facebook Studio Awards competition.