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Baseball’s Ironman Remains Honorary Spokesperson for Lung Cancer Alliance
Washington, D.C. [February 26, 2008]—Today, Lung Cancer Alliance (LCA) proudly announced the continuation of its Face in the Fight campaign featuring Hall of Fame Orioles’ Shortstop, Cal Ripken, Jr. Ripken continues to headline a nationwide awareness campaign focused on educating the public about lung cancer.
Ripken, known as the Ironman because of his consecutive games streak, lost his father to the disease just weeks before Opening Day in 1999. Ripken joined LCA as a spokesperson in 2007 and renewed his commitment to bring much needed attention to the disease for 2008.
“I am proud to work with Lung Cancer Alliance to help reverse the stigma surrounding the disease,” said Ripken. “For too long, lung cancer has been ignored and those diagnosed have been blamed. Lung cancer survivors deserve to be treated with compassion and support regardless of their smoking history.”
Lung cancer is the number one cancer killer, killing more Americans each year than breast, prostate and colon cancers—combined. It will take the lives of twice as many women as breast cancer and three times as many men as prostate cancer. Over 60 percent of those diagnosed with lung cancer either quit smoking decades ago or never smoked at all.
“By speaking out about lung cancer, Cal Ripken, Jr. will help bring about the compassion and support so needed for this community,” said Laurie Fenton Ambrose, LCA President & CEO. “We graciously thank him for his leadership and commitment to this cause.”
The Face in the Fight campaign includes print, broadcast, and radio Public Service Announcements.